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New

Athlete-Powered UGC

Turn every NIL deal into a content
engine, not a one-time post.

Start for Free

Start for Free

Companies that have worked with us:

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New

Athlete-Powered UGC

Turn every NIL deal into a content engine, not a one-time post.

Get Started for Free

Companies that have worked with us:

  • Company Logo
  • Company Logo
  • Company Logo
  • Company Logo
  • Company Logo
  • Company Logo
  • Company Logo
  • Company Logo

How it works

Unlimited content, built for the
brands and apps scaling in the athletic space.

Easy to launch and built to scale.

Verity create-agent form with agent name, description, and a create and deploy button.

Onboard Your Brand in Minutes

100% FRee

Create your account, post your listings, and start working with athletes and creators at no cost — you only pay for the content you approve.

Verity create-agent form with agent name, description, and a create and deploy button.

Onboard Your Brand in Minutes

100% FRee

Create your account, post your listings, and start working with athletes and creators at no cost — you only pay for the content you approve.

Verity create-agent form with agent name, description, and a create and deploy button.

Built-In Sample Requests

Accepted creators request your product, and you handle the rest in-app. Track every sample shipment from request to delivery, all in one place.

Verity connected integrations list showing Slack, GitHub, and Notion connected.

Access Thousands of Creators

Browse a network of thousands of athletes and content creators, filtered by sport, niche, and audience to match your brand.

Verity create-agent form with agent name, description, and a create and deploy button.

Creative Management at Scale

Approve the submissions that fit and skip the ones that don't. Review every submission in one place and see exactly what's coming in as it lands.

Verity live agents panel showing three running automations with their triggers.

Built-In Sample Requests

Accepted creators request your product, and you handle the rest in-app. Track every sample shipment from request to delivery, all in one place.

Verity live agents panel showing three running automations with their triggers.

Full Usage for Paid Ads

You only pay for content you greenlight, and approved pieces come with full usage rights ready to run as ads.

Verity connected integrations list showing Slack, GitHub, and Notion connected.

Creative Management at Scale

Verified college athletes and content creators submit content matched to your brief. Review every submission in one place and see exactly what's coming in as it lands.

Verity create-agent form with agent name, description, and a create and deploy button.

Full Usage for Paid Ads

Approve what fits, skip what doesn't. You only pay for content you greenlight, and every approved piece comes with full usage rights ready to run as ads.

How it works

Creators earn.
Brands scale.

01

Create your listing, athletes and creators come to you.

Upload your winning creatives as examples, link the product you want featured, and set your price per submission.

02

Grow your roster by accepting applications or inviting creators to join.

Review incoming applications from athletes and creators, or invite the ones you want directly. Build a roster that fits your brand and keep your best creators on hand for every campaign.

03

Receive content submissions based on your listing requirements.

Creators submit content matched to your listing. Review, track, and approve everything in one place.

04

Only pay for the content that you approve.

Creators only get paid for the submissions you approve, so they're driven to keep sending their best content, and you get an endless stream of creative to choose from.

How it works

Creators earn. Brands scale

Source Athletes & Creators

Browse a network of athletes and UGC creators, filter by sport, niche, and audience, and connect with the right partners for your brand. No cold outreach or agencies required.

Only Pay for Approved Submissions
Simple Contracts & Usage Rights
Verity scheduled tasks dashboard showing recurring automations with triggers, agents, run counts, and status.
Verity lead routing agent dashboard with metrics for leads routed, response time, success rate, and recent runs.
Verity ticket triage view showing an AI agent classifying and routing a support ticket through five steps.
Verity insights dashboard with automation metrics, a tasks-per-day bar chart, and top-performing agents.

How it works

Get started in 4
simple steps.

Build your listing, athletes and creators come to you.

Step 01

Upload your winning creatives as examples for creators to replicate, link

the product you want featured, and set your price per approved submission.

Step 02

Grow your roster by accepting applications or inviting creators to join.

Review incoming applications from athletes and creators, or invite the ones you want directly. Build a roster that fits your brand and keep your best creators on hand for every campaign.

Receive content based on your creative examples.

Step 03

Creators submit content matched to

your listing. Review, track, and approve everything in one place.

Only pay for the
content that you approve.

Step 04

Creators only get paid for the submissions you approve, so they're driven to keep sending their best content, and you get an endless stream of creative to choose from.

Get Started for Free

MANAGED CAMPAIGN

Mission × Athlete Brands

Mission ×
Athlete Brands

Mission partnered with Athlete Brands to source athletes and creators who could produce organic content for their brand. We connected them with the right creators, coordinated product where needed, and delivered a library of organic athlete content for Mission to use across their channels.

30+

Athletes

250K+

Views

50+

Pieces of Content

4-6 Weeks

Feed + Story Post

Instagram

MANAGED CAMPAIGN

Hydrofy ×
Athlete Brands

Hydrofy partnered with Athlete Brands to source athletes and creators aligned with their brand. We coordinated product shipments to each creator, managed the content submissions as they came in, and helped Hydrofy build a library of athlete-made content ready to run across their paid ad channels.

30+

Athletes

150K+

Views

50+

Pieces of Content

3-4 Weeks

Static + Video

Built for brands

Athletes drive more than 2x the engagement of traditional influencers.

Athletes drive more than 2x the engagement of traditional influencers.

Post a listing and the right athletes come to you, or search out database and invite the athletes that stand out.

You review submissions, approve what fits, and get authentic athlete content ready to run as ads. All the volume, none of the workload.

Start for Free

Start for Free

Start for Free

INFLUENCERS

4.9%

4.9%

Average engagement rate for traditional influencers across platforms.

Average engagement rate for traditional influencers across platforms.

OpenSponsorship

$32.5B

$32.5B

Influencer marketing industry in 2025. Grown 19x in the last decade.

Influencer marketing industry in 2025. Grown 19x in the last decade.

Influencer Marketing Hub

ATHLETES

10.9%

10.9%

Average engagement rate for athletes — more than 2x traditional influencers.

Average engagement rate for athletes — more than 2x traditional influencers.

OpenSponsorship

$62.5B

$62.5B

Athlete endorsements in 2025. On track to grow to $118.7B by 2034.

Athlete endorsements in 2025. On track to grow to $118.7B by 2034.

Dataintelo

MANAGED CAMPAIGN

Hydrofy × Athlete Brands

Hydrofy partnered with Athlete Brands to source athletes and creators aligned with their brand. We coordinated product shipments to each creator, managed the content submissions as they came in, and helped Hydrofy build a library of athlete-made content ready to run across their paid ad channels.

8+

Athletes

50K+

Views

16+

Pieces of Content

3-4 Weeks

Static + Video

Instagram

FAQ

FAQ

Frequently Asked Questions

Frequently Asked Questions

Who uses Athlete Brands?

D2C brands, consumer apps, and athletic brands scaling through UGC and paid social. New brands use us to launch creator content fast with proven direct-response angles; established brands use us to scale their athlete content without adding headcount. Every creator on the platform is a vetted athlete or content creator, giving your brand authentic content the average UGC platform can't match.

How much does Athlete Brands cost?
How does the content and usage rights work?
How do payouts work?
How do listings work?

Ready to turn athletes
into your content engine?

Ready to turn athletes into your content engine?

Post your first listing today and start receiving athlete content built to perform. No retainers, no agencies, no limits.

Post your first listing today and start receiving content built to perform. No retainers, no agencies, no limits.

Start for Free