Building the Future of NIL for Athletes, Brands, and Agencies

Athlete Brands was created to bring structure, clarity, and opportunity to the rapidly evolving NIL landscape. What started as a mission to help athletes access real brand partnerships has grown into a full ecosystem powered by software, strategy, and a network of thousands of athletes and brands.

We design tools that simplify NIL for everyone involved. Athletes can find deals and grow their brand. Agencies can manage clients and source partnerships efficiently. Brands can access creators, launch campaigns, and generate high-performing content. Every feature we build solves a real gap we experienced firsthand.

As NIL continues to grow, so does our vision. We’re committed to building the most reliable, transparent, and scalable NIL infrastructure—one that empowers athletes, supports agencies, and helps brands unlock meaningful, creator-driven results. The future of NIL is connected, and we’re here to lead it.